Vintersaga Inspires Volvo
The long and harsh winters in Sweden could, from a foreign perspective seem like just that. Sweden, on the other hand, has a word to describe the complex feeling that winter, or "the great melancholy," brings. The word is Vemod, which means a complex feeling of saccharine melancholy and intense longing one feels during the winter months. This is what inspires Volvo. Volvo makes vehicles that can withstand the harshest conditions, and resemble the steadfast people who endure it. Check out the video!
This can only be called a short film, it is so breathtaking. The directors did an excellent…