The year was 1959. Times were simpler back then. People didn't give much thought to driving safety, despite it being a potentially fatal activity.
The lap belt was almost an afterthought, a little "take or leave it" precaution. Honestly, the things could do more harm than good, and few people bothered to wear them anyway.
They were uncomfortable.
There was one company among the many that saw safety as a priority. Volvo. Cars are…
The long and harsh winters in Sweden could, from a foreign perspective seem like just that. Sweden, on the other hand, has a word to describe the complex feeling that winter, or "the great melancholy," brings. The word is Vemod, which means a complex feeling of saccharine melancholy and intense longing one feels during the winter months. This is what inspires Volvo. Volvo makes vehicles that can withstand the harshest conditions, and resemble the steadfast people who endure it. Check out the video!
This can only be called a short film, it is so breathtaking. The directors did an excellent…
We've had our eyes anxiously peeled for news concerning the redesigned Volvo XC90 for the better part of the year. Now, the wait is finally over as we were given the opportunity to feast our eyes on the complete model during its debut last week.
Volvo certainly delivered on their promise that the redesigned luxury SUV would revolutionize the industry by being stylish, safe, efficient, powerful and fully loaded with groundbreaking technology. From its…
Move over six-cylinder -- there's a new sheriff in town, and its name is the Volvo Drive-E powertrain. This new four-cylinder engine leaves the fuel-guzzling extra cylinders in the 20th century for more eco-friendly technology -- like an ECO+ mode that optimizes gearshifts, throttle response and engine control for improved fuel economy.
The Drive-E engines -- a turbocharged T5, turbo/supercharged T6 and D4 diesel -- fuel smarter with a harmony of sensors that determine when fuel usage…
Because without such, we would be living in a colorless world, driving around in metal boxes. Without such, we would have a…
The experience in a new Volvo is, and should be unmatched. It's been that way for years with many innovative technology features, along with standout safety. With Volvo Sensus Connect, we'll see that in completely new ways, and have more people taking a closer look at what the Swedish automaker has to offer.
We are now in the thick of winter and have seen Mother Nature throw some intense snowstorms our way. When the weather conditions get harsh, Volvo drivers know they are safe and sound every time they get behind the wheel, not only thanks to their vehicles secure design, but also its capable snow tires.
To showcase the aptitude of their winter tires, Volvo released a video clip in which a Volvo V40 drives in the…
The Volvo brand has been in the process of revitalizing itself through new models and technology. These two will come together in the Swedish automaker's latest concept vehicle, which will debut at next week's Detroit Auto Show. It's called the Concept XC Coupe and is the second of three concept vehicles that Volvo has planned to showcase their new design direction. Check out this stunning concept in action and up close in…
