It's art. It's a means of expression.
It's a force best described in Dead Poet Society: "And
the human race is filled with passion. And medicine, law, business,
engineering, these are noble pursuits and necessary to sustain life. But
poetry, beauty, romance, love, these are what we stay alive for."
Because without such, we would be living in a colorless world, driving around in metal boxes. Without such, we would have a boring automotive industry, an industry that lacks real inspiration and instead thrives off of engineering and mathematics alone. There would be no way to separate models and brands one from the other besides basic figures.
We don't just drive cars; we drive work of arts; we drive an embodiment of not only a brand's personality but our own personality.
Volvo is celebrating the integration of both art and all the other facets that make your ride from point A to B both safer and smoother. Experience for yourself why Volvo has plenty of reasons to celebrate. Test drive the 2014 Volvo XC90 at Volvo of Stamford in the Stamford region.