Over the past few years, the innovative and reliable Volvo auto brand has gone through several different owners, tried many different advertising approaches and started introducing some of its most unique vehicles ever. Now, we've received word that, as part of its $11 billion plan, it will stop focusing so much on its vehicles' sexy style and more on their tried and true reliability ratings. The brand hopes this will increase global sales to 800,000 units by 2020.
ABC News describes Volvo's thinking in turning to traditional safety messages, writing, "During a recent U.S. trip to visit its dealers here, Volvo's top executives said the brand's ads have strayed from Volvo's traditional strengths and emphasized different things depending on where they ran. In 2010, for example, Volvo ran North American ads positioning the S60 sedan as 'naughty' to attract young buyers, but it just confused people who knew the brand for its innovative safety features."1 In the future, the brand will be sure to stick to what it's best at- despite the fact that it's vehicles are also quite chic.
Though no specific numbers are available for how many people perish or are seriously injured in automotive accidents each year, independent Swedish studies have shown that Volvo passengers are more likely to escape from accidents unscathed.
Did you have safety in mind when you purchased your new Volvo vehicle? Leave us a comment and let us know what lead to your decision. If you haven't yet invested in a new Volvo model , don't hesitate to drop by Volvo of Stamford, located in Stamford, CT, and check out the incredible deals currently available.